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KMID : 1011420140190010009
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Journal of Korean Ophthalmic Optics Society
2014 Volume.19 No. 1 p.9 ~ p.16
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A Comparison Study on Customer and Optometrist Perception toward Franchise and Independent Optical shop in Ulsan
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Han Sun-Hee
Kim Bong-Hwan
Liim Seo-Yeong
Park Hae-Ri
Lee Hwa-Jeong
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Abstract
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Purpose: In this study, we have compared and analyzed customers’ and optometrists’ notions regarding franchise optical shops and independent optical shops, so that this research proposes a new direction for the optical industry.
Methods: A survey was conducted on 152 customer who visited optical shop and 50 optometrist in Ulsan.
Results: With regard to franchise optical shop, customers answered as advantages the well-organized system and service, while as disadvantages high prices and lack of communication. The advantages of independent optical shop, on the other hand, were good communication, fair prices, professionalism, while the disdvantages were lack of service, poor interiors, old-fashioned trends. Optometrists answered that advantages of franchise optical shop were service, system, communication, and successive education, while the disadavantages were monotonous interiors, excessive events, and lack of communication. Optometrists also answered that advantages of independent optical shop were service, and communication, while the disadvantages were poor system, lack of events, poor interiors.
Conclusions: We could conclude that it is reasonable for optometrists to consider the advantages of their competitors in order to enhance their communication skills and professionalism, which will promote a healthy competition between them.
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KEYWORD
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Franchise optical shop, Independent optical shop, Customer, Optometrist
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